News & Views Northland Capital Awards Transformer Recipient February 27, 2025 Northland Capital recently recognized and honored Sadie Traulich with the Platinum Transformer Award for her efforts to drive marketing innovation. The quarterly award is part of the company’s annual theme focused on the Year of the Transformer. The Northland Capital leadership team selects an employee each quarter to recognize who embodies the true spirit of transformation. The award honors team members who exemplify the key tenets of Transformers, including: Adaptability The world is constantly evolving, and the ability to pivot, adapt, and adjust your approach is key to overcoming challenges and taking advantage of new opportunities. Collaboration Working together and tapping into the strengths of others fosters better problem-solving and drives innovation. Innovation By embracing fresh ideas and challenging the status quo, you can uncover new opportunities and pave the way for success. Sadie has led a series of major initiatives at Northland Capital in recent months to help drive both sales and marketing results, including a more robust digital marketing strategy, Salesforce integrations and automation and a collective branding project that the company began implementing at trade shows in January. “Sadie is a long-time employee at Northland Capital and continues to look for ways to make us better,” Northland Capital President Brian Eschmann said. “Her efforts show the power of adaptability, collaboration and innovation – constantly evolving, facing challenges head on and pushing beyond limits to drive better results.”