News & Views Jason Watercott Joins Northland Capital’s Sales Team August 20, 2025 We’re excited to introduce Jason Watercott, who recently joined Northland Capital as an Account Executive. With nearly 20 years of sales experience, including the last decade in the transportation industry, Jason brings both expertise and enthusiasm to his new role. He’ll be focusing on sales, building strong vendor partnerships, and supporting customers with transportation-related equipment financing. “I was drawn to Northland because of the reputation and culture of the organization,” Jason shared. “Everyone has been very welcoming, and I’ve felt part of the Northland family since day one.” Jason stays busy keeping up with his three boys’ sporting events and attending concerts. When time allows, he enjoys traveling to new places, especially those with hiking or biking trails to explore. An avid bowler, Jason has even competed in the USBC Masters tournament for the past three years. He also enjoys softball, golf, skiing, hunting, fishing, and 3D printing projects with his boys.