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Northland Capital Recognized Nationally in Monitor 100

Northland Capital has been recognized in the Monitor 100 for the company’s continued growth and commitment to delivering value to clients, partners and the broader equipment finance community.

Despite persistent headwinds from higher interest rates to ongoing economic uncertainty, the St. Cloud-based independent financing company gained momentum over the past year, rising in the Monitor 100 rankings. In the most recent report, Northland Capital secured the #63 spot nationally in both total assets and new business volume, a dual recognition that underscores both the scale and strength of our growth trajectory.

“This recognition speaks to the dedication and focus of our team,” Northland Capital CEO Willis Kleinjan said. “As we move forward, we’re committed to continuing to put our clients first, further investing in technology and staying adaptable in a changing market.”

Industry Snapshot

The Monitor 100 annually highlights the largest equipment finance companies in the U.S., offering insight into industry trends and performance benchmarks. The latest edition represents companies accounting for:

  • Over $568 billion in net assets
  • $205 billion in new business volume
  • 27,000+ employees across the industry

While economic conditions remain dynamic, the overall industry outlook is cautiously optimistic. Many firms, including Northland Capital, are projecting sustained growth across portfolio performance and staffing in the year ahead.

Looking Ahead: Strategic Focus

Looking to the future, Northland Capital is prioritizing investments in technology and operational improvements aimed at strengthening the customer experience and driving future growth. Key initiatives include:

  • System upgrades to enhance efficiency and scalability
  • Advanced analytics platforms to support more accurate pricing and improved reporting
  • Financial wellness tools to support customer transparency and decision-making
  • Modernized digital portals to streamline customer and partner interactions
  • Integrated service delivery to ensure a more seamless, personalized experience

“We believe that sustainable growth is built not just on volume, but on adaptability and innovation,” Kleinjan said. “As we continue to invest in our people, platforms and partnerships, we’re excited about what’s ahead and how we can serve this industry.”